PROFESSIONAL EXPERIENCE
DMR INTERACTIVE
2017 - Present
DIRECTOR OF
STRATEGIC MARKETING
Develop creative strategies and design integrated marketing materials that target diverse audiences across North America. This includes the design of all campaign graphics
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Provide education on design choices to clients and senior leadership
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Serve as senior leadership within the agency working directly with sales teams to develop and design corporate marketing materials and optimize sales presentations
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Evaluate campaign performance and implement optimization strategies to ensure campaign KPIs are consistently met
2012 - 2017
DIRECTOR OF
CREATIVE SERVICES
Design all graphics and oversee the implementation of integrated campaign touch points including direct to home print, social & digital marketing channels, email marketing, OTT flights and out of home transit boards
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Oversee all agency personnel and ensure quality completion of contracted campaign terms
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Manage vendor relationships for all media buying, negotiate pricing and ensure quality standards are met
2011 - 2012
GRAPHICS MANAGER
Design direct mail and digital assets
Catalog all client assets
Maintain relationships with freelance designers
Prep all files for print
Attend press checks and ensure all graphics met client approval
COLLINS INK CORPORATION
2011 - 2012
GRAPHIC DESIGNER - CONTRACT
Conceptualize and design all corporate identity graphic solutions, marketing materials, advertising concepts, trade show graphics and product packaging
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JOSEPH BETH BOOKSELLERS
2009 - 2011
GRAPHIC DESIGNER
Design all in store graphics to include POP display, store signage, retail schematics and community event graphics
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Oversee photography for store Christmas catalog
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Develop graphics for online store
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UNITED STATES ARMY RESERVES
1991 - 2008
OPERATIONS NCOIC
Oversee the logistical planning for unit movement including all travel and training arrangements
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Serve as a community liaison for public relation activities
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Work with Retention NCO to develop and design marketing materials for recruiting purposes
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EDUCATION
ART INSTITUTE OF PITTSBURGH
BACHELORS OF SCIENCE GRAPHIC DESIGN
2008
UNIVERSITY OF CINCINNATI
ASSOCIATES - VISUAL COMMUNICATION
2004
TECHNICAL PROFICIENCIES
beginner
expert
Adobe Creative Suite
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe After Effects
HTML
CSS
Java Script
MS PowerPoint
MS Excel
MS Word